Authors:

Ni Komang Ayu Suardani, Desak Putu Eka Pratiwi, I Wayan Juniartha

Abstract:

“Abstract–This research aims at finding out verbal and non-verbal signs and also explaining the meaning of those verbal and visual signs found in the posters of Korean pop idol. The data were taken from ten printed posters of Korean pop idol from the internet. This study used the theory of semiotic by Saussure (1983) to find out the verbal and non-verbal signs and theory meanings by Barthes (1968) to find out the meaning of verbal and visual signs in the posters of Korean pop idol. Descriptive qualitative method was used to analyze the data in this study. As the result, those ten posters of Korean pop idol show the verbal and visual signs that support the agencies to promote their idols. In the verbal and visual signs of the posters album and concert of Korean idol show most all of them conveys connotative meaning. In the non-verbal signs of the advertisements almost all of the posters of Korean idol used the member of the idol group as a model, It means the advertisements want to attract the people interest by using a the good visual of the idol. Keyword: semiotic; verbal signs; non-verbal signs; korean album poster & concert poster”

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PDF:

https://jurnal.harianregional.com/linguistika/full-84072

Published

2022-03-31

How To Cite

SUARDANI, Ni Komang Ayu; PRATIWI, Desak Putu Eka; JUNIARTHA, I Wayan. An Analysis of Verbal and Visual Signs Found in the Posters of Korean Pop Idol.Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana, [S.l.], v. 29, n. 1, p. 18–23, mar. 2022. ISSN 2656-6419. Available at: https://jurnal.harianregional.com/linguistika/id-84072. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/ling.2022.v29.i01.p03.

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Issue

Vol 29 No 1 (2022): Maret

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License