Authors:

Della Natalia, I Dewa Ayu Sugiarica Joni, Ade Devia Pradipta, Calvin Damasemil

Abstract:

“Mockumentary short animation film ‘Save Ralph’ is a campaign made by animal protection organizations and charity fundraiser, Humane Society International. This campaign film raised the issue of cosmetic animal testing represented as signs in every scene that contains messages. This study aims to analyze the messages from ‘Save Ralph’ as a cruelty-free campaign media. This study uses Charles Sanders Peirce’s analytical semiotic theory by examining the signs as representamen, object, and interpretant. This research uses qualitative descriptive methods, using a constructive paradigm. Primary data were obtained from this study’s object, based on its scenes. The result of this study shows the meaning contained in ‘Save Ralph’ is to encourage the cosmetic animal testing free represented by the negative impacts experienced by animals as the victim of cosmetic testing.”

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PDF:

https://jurnal.harianregional.com/komunikasi/full-91225

Published

2023-12-28

How To Cite

NATALIA, Della et al. “Save Ralph” Sebagai Media Kampanye Uji Coba Kosmetik Tanpa Hewan (Analisis Semiotika Charles S. Peirce).E-Jurnal Medium, [S.l.], v. 4, n. 2, p. 1-11, dec. 2023. Available at: https://jurnal.harianregional.com/komunikasi/id-91225. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License