Authors:

Bulan Melania, I Gusti Agung Alit Suryawati, I Dewa Ayu Sugiarica Joni, Calvin Damasemil

Abstract:

“One of the women’s clothing outlets that uses the TikTok application as a marketing medium is Modis Fashion Store, as evidenced by the TikTok account @Ceritamodisfashion which now has 2.1 million followers on the TikTok application. This study aims to determine the effect of Tik Tok @Ceritamodisfashion content in increasing Modis Fashion Store Brand Awareness among teenagers in the city of Denpasar. The results found in this study are 76.7% of the Fashion Store’s Fashion Store Brand Awareness in teenagers in Denpasar, which is influenced by exposure to the video content of TikTok @Ceritamodisfashion. The remaining 23.3% is influenced by other variables outside of this study. However it has positive and significant . Keywords: Brand Awareness, Modis Fashion Store”

Keywords

Brand Awareness, Modis Fashion Store

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PDF:

https://jurnal.harianregional.com/komunikasi/full-89189

Published

2023-07-21

How To Cite

MELANIA, Bulan et al. PENGARUH TERPAAN VIDEO TIKTOK @CERITAMODISFASHION DALAM MENINGKATKAN BRAND AWARENESS MODIS FASHION STORE PADA REMAJA KOTA DENPASAR.E-Jurnal Medium, [S.l.], v. 4, n. 1, p. 25-33, july 2023. Available at: https://jurnal.harianregional.com/komunikasi/id-89189. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2022

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License