Authors:

Ida Bagus Satia Wiweka, I Gusti Agung Alit Suryawati, Ni Luh Ramaswati Purnawan

Abstract:

“Brand image is a very important factor for new businesses to attract customer or users, one ofwhich is BaliMall.id. The purpose of this research is to see BaliMall.id’s integrated marketingcommunication strategy in building a brand image as an E-Marketplace created by Balinesepeople. This study uses a qualitative approach. Data collection techniques using observation,interviews, and documentation. In this study, the key informants were the CEO, the PublicRelations staff, and the user. The data analysis used in this research is qualitative. BaliMall.iduses integrated marketing communications to support success in building a brand image whichare advertising, sales promotion, direct marketing and internet marketing, public relations,personal selling, Event and Experience, and Word of Mouth.Keywords:, E-Marketplace, brand image, integrated marketing communication”

Keywords

*, *E-Marketplace, brand image, integrated marketing communication

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PDF:

https://jurnal.harianregional.com/komunikasi/full-85847

Published

2022-07-29

How To Cite

WIWEKA, Ida Bagus Satia; SURYAWATI, I Gusti Agung Alit; PURNAWAN, Ni Luh Ramaswati. BaliMall.id Integrated Marketing Communication Strategy in Building a Brand Image as an E-Marketplace by Balinese People.E-Jurnal Medium, [S.l.], v. 3, n. 1, p. 1-11, july 2022. Available at: https://jurnal.harianregional.com/komunikasi/id-85847. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License