Authors:

Ni Kadek Dilla Sugiantari, Ni Luh Ramaswati Purnawan, Ade Devia Pradipta

Abstract:

“ABSTRACT Podcasts are on-demand audio files uploaded on the platform to be heard anytime and anywhere. Podcasts can currently be heard through the Spotify music streaming app with a wide variety of genres. The use of media by individuals is influenced by motives. This study aimed to find out what the motives and how the satisfaction of millennials in Denpasar in listening to podcasts through Spotify. The media consumption motives used in this study is Uses and Gratifications Theory forward by Papacharissi and Rubin. This study uses descriptive quantitative method with purposive sampling. Data were obtained by distributing questionnaires using Likert scale. The data analysis techniques used are descriptive statistics comparing the average score of motives and satisfaction. The results showed that there five motives that can be satisfied in listening podcast trough Spotify are information motive, utility motive, convenience motive, pass time motive, and entertainment motive. Keyword: Podcast, Motive, Satisfaction, Denpasar”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/komunikasi/full-77262

Published

2021-08-26

How To Cite

SUGIANTARI, Ni Kadek Dilla; PURNAWAN, Ni Luh Ramaswati; PRADIPTA, Ade Devia. MOTIF DAN KEPUASAN GENERASI MILENIAL KOTA DENPASAR MENDENGARKAN PODCAST MELALUI SPOTIFY.E-Jurnal Medium, [S.l.], v. 2, n. 2, p. 122-129, aug. 2021. Available at: https://jurnal.harianregional.com/komunikasi/id-77262. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License