Authors:

Putu Jista Prajna Dana Devi, I Dewa Ayu Sugiarica Joni, Ade Devia Pradipta

Abstract:

“Personal branding is how an individual represent their skills, ideas, and belief. A brand for public figure like young activist is important to be formed in order to gain sympathy and acceptance from the society. In this research, reasearcher wants to describe how young activist, Melati Wijsen formed and applied personal branding through social media instagram. This research used qualitative descriptive approach and analyzed using Peter F. Montoya’s Eight Laws Of Personal Branding. The result of this research shows that young activist, Melati Wijsen has a brand as an activist who is inspiring, consistent, hard working and humble. Melati Wijsen has successfully implemented Eight Laws Of Personal Branding in forming her brand, with The Law Of Leadership, The Law Of Personality, and The Law Of Visibility being the most stand out concept in forming her personal brand through social media instagram. Keyword : Personal Branding, Young Activist, Eight Laws Of Personal Branding, Instagram”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/komunikasi/full-76383

Published

2021-08-02

How To Cite

DANA DEVI, Putu Jista Prajna; SUGIARICA JONI, I Dewa Ayu; PRADIPTA, Ade Devia. Personal Branding Young Activist Pada Akun Instagram Melati Wijsen.E-Jurnal Medium, [S.l.], v. 2, n. 2, p. 10-17, aug. 2021. Available at: https://jurnal.harianregional.com/komunikasi/id-76383. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License