Authors:

Ni Komang Mirah Arie Rahayu, Ade Devia Pradipta, Ni Luh Ramaswati Purnawan

Abstract:

“President Joko Widodo is a political communicator who uses vlog content to communicate with the millennial generation. As a source or communicator in the digital era, having good credibility in building effective communication through the media is very important. The purpose of this study is to find out Joko Widodo’s credibility in the #JKWVlog Vlog in the Millennial Generation of Denpasar City. This research uses the descriptive quantitative method and was analysied with the theory of Source Credibility by Hovland, Janis, and Kelley (1953). The results showed that Joko Widodo’s credibility as seen in the #JKWVlog vlog was categorized good because the millennial generation had a good assessment of expertise and attractiveness, as well as high trust in Joko Widodo as a political communicator. Keywords: President Joko Widodo, Vlog, Credibility, Millennial Generation.”

Keywords

President Joko Widodo, Vlog, Credibility, Millennial Generation.

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PDF:

https://jurnal.harianregional.com/komunikasi/full-64919

Published

2020-10-07

How To Cite

ARIE RAHAYU, Ni Komang Mirah; PRADIPTA, Ade Devia; PURNAWAN, Ni Luh Ramaswati. Kredibilitas Joko Widodo Dalam Vlog #JKWVlog di Generasi Milenial Kota Denpasar.E-Jurnal Medium, [S.l.], v. 1, n. 2, p. 63-73, oct. 2020. Available at: https://jurnal.harianregional.com/komunikasi/id-64919. Date accessed: 28 Aug. 2025.

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Issue

Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License