Authors:

David Yohanes Manurung, Ni Nyoman Dewi Pascarani, Ade Devia Pradipta

Abstract:

“ABSTRACT The height of Indonesian internet users using smartphones is the reason for Go-jek’s online transportation service to emerge. Go-jek is a taxi booking through a smartphone application that can be downloaded. Go-jek is expected to provide solutions and to address public concerns about the public transportation service. The goal of this research is to learn driver’s technology readiness using Go-jek application. Using the concept of technology readiness index and a quantitative approach of research, the result of this research that Go-jek drivers in Bali are explorers type of the five types of technology customers. Research show the driver has a positive view of Go-jek application. Drivers had the motivation and confidence to use technology and often learned much about new technologies. So, Go-jek drivers in Bali had no problem using the application that communication on the part of Go-jek drivers with the customers is going well. Keywords: Driver, Go-jek, Online Transportation, Technology Readiness”

Keywords

Driver, Go-jek, Online Transportation, Technology Readiness

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PDF:

https://jurnal.harianregional.com/komunikasi/full-50856

Published

2019-07-04

How To Cite

MANURUNG, David Yohanes; PASCARANI, Ni Nyoman Dewi; PRADIPTA, Ade Devia. Tingkat Kesiapan Penggunaan Teknologi Pengemudi Layanan Transportasi Online Go-Jek Di Bali.E-Jurnal Medium, [S.l.], v. 1, n. 1, july 2019. Available at: https://jurnal.harianregional.com/komunikasi/id-50856. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 1 No 1 (2019)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License