Authors:

Ni Putu Mega Kartikasari, Ni Made Ras Amanda Gelgel, Ni Luh Ramaswati Purnawan

Abstract:

“ABSTARCT @deliciousbali is one of a culinary account that is well known in Bali based on social media Instagram. The popularity of @deliciousbali account makes it as a reference to Balinese youngster who are confused about finding a place to eat. By this matter, some of culinary entrepreneurs want to advertise their businesses on @deliciousbali account. The purpose of this study is to find out how the advertising strategy of @deliciousbali Instagram account. The research results show that account of @deliciousbali is having 2 services in the process of delivering the advertisement, first of all the photos were prepared and took by @deliciousbali account, and the second one the photos were prepared by the clients. In the strategy of ‘what to say’ is using only one theme that is modern culinary. Keywords: Advertisement, @deliciousbali account, Instagram”

Keywords

Advertisement, @deliciousbali account, Instagram

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/komunikasi/full-38903

Published

2018-04-09

How To Cite

KARTIKASARI, Ni Putu Mega; AMANDA GELGEL, Ni Made Ras; PURNAWAN, Ni Luh Ramaswati. Strategi Periklanan Akun Instagram @deliciousbali.E-Jurnal Medium, [S.l.], v. 1, n. 2, apr. 2018. Available at: https://jurnal.harianregional.com/komunikasi/id-38903. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 1 No 2 (2018)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License