Authors:

Ni Kadek Ariyanti Pratiwi, I Gusti Ngurah Dharma Laksana, Ni Wayan Ella Apryani

Abstract:

“ABSTRAK Artikel ini mempunyai tujuan guna menyediakan pemahaman terkait pengaturan beserta hukum perjanjian dorsement dan pengkajian berbagai bentuk dari perlindungan hukum untuk penyedia jasa endorse kepada gugatan oleh pembeli sebagai pihak ketiga yang merasakan ada kerugian terkait produk yang di-endorse sang pelaku usaha. Penelitian ini, mempergunakan metode yuridis normatif dan pendekatan konseptual. Pengumpulan bahan hukum penelitian ini menerapkan Teknik kepustakaan yang dilaksanakan dengan membaca, menelaah, kemudian mencatat permasalahan yang ada, kemudian Teknik analisinya menggunakan Teknik deskriptif kualitatif. Adapun temuan dari penulisan artikel ini Pengaturan mengenai Perjanjian Endorsement diatur melalui KUHPerdata mengingat perjanjian endorsement merupakan bagian dari hukum perikatan/perjanjian. perjanjian endorsement melibatkan pelaku usaha online dengan penyedia jasa endorse yang menimbulkan hak dan kewajiban antara kedua belah pihak yang harus dipenuhi untuk mencapai tujuan sesuai dengan perjanjian yang telah dibuat. Sebagaimana jika salah satu pihak melanggar perjanjian tersebut dan tidak melaksankan tanggungjawabnya sehingga pihak lainnya dapat mengajukan gugatan wanprestasi. Kata Kunci: Perlindungan Hukum, Pelaku Usaha, Perjanjian Endorsement. ABSTRACT This article has the aim of providing an understanding regarding the arrangements and the law of the dorsement agreement and an examination of various forms of legal protection for endorsed service providers to lawsuits by buyers as third parties who feel there is a loss related to the product endorsed by the business actor. This study uses a normative juridical method and a conceptual approach. The collection of legal materials for this research applies library techniques which are carried out by reading, studying, then noting existing problems, then the analysis technique uses a qualitative descriptive technique. As for the findings from writing this article, arrangements regarding endorsement agreements are regulated through the Civil Code, considering that endorsement agreements are part of the law of engagement/agreement. endorsement agreements involve online business actors with endorsement service providers which give rise to rights and obligations between the two parties that must be fulfilled to achieve the goals in accordance with the agreement that has been made. As if one party violates the agreement and does not carry out its responsibilities so that the other party can file a breach of contract. Keyword: Legal Protection, Businessmen, Endorsement Agreement.”

Keywords

Perlindungan Hukum, Pelaku Usaha, Perjanjian Endorsement. ABSTRACT This article has the aim of providing an understanding regarding the arrangements and the law of the dorsement agreement and an examination of various forms of legal protection for endorsed service providers to lawsuits by buyers as third parties who feel there is a loss related to the product endorsed by the business actor. This study uses a normative juridical method and a conceptual approach. The collection of legal materials for this research applies library techniques which are carried out by reading, studying, then noting existing problems, then the analysis technique uses a qualitative descriptive technique. As for the findings from writing this article, arrangements regarding endorsement agreements are regulated through the Civil Code, considering that endorsement agreements are part of the law of engagement/agreement. endorsement agreements involve online business actors with endorsement service providers which give rise to rights and obligations between the two parties that must be fulfilled to achieve the goals in accordance with the agreement that has been made. As if one party violates the agreement and does not carry out its responsibilities so that the other party can file a breach of contract. Keyword: Legal Protection, Businessmen, Endorsement Agreement.

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PDF:

https://jurnal.harianregional.com/kerthanegara/full-93242

Published

2023-01-12

How To Cite

PRATIWI, Ni Kadek Ariyanti; DHARMA LAKSANA, I Gusti Ngurah; ELLA APRYANI, Ni Wayan. PERLINDUNGAN HUKUM BAGI PELAKU USAHA ONLINE DALAM PERJANJIAN ENDORSEMENT.Kertha Negara : Journal Ilmu Hukum, [S.l.], v. 10, n. 5, p. 497-509, jan. 2023. Available at: https://jurnal.harianregional.com/kerthanegara/id-93242. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 10 No 5 (2022)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License