Authors:

I Nyoman Lodra

Abstract:

“Abstract Tenun Gringsing (Gringsing woven cloth) is a craft made of colored cotton yarn with weaving technique. The woven fabric is in the form of cloth sheet with various sizes, colors, and motifs. Tenun Gringsing is commonly called double ikat, which is the landmark of Tenganan Pegringsingan village. The woven cloth functions as a ritual medium in customary, religious, and marital activities inherited from their ancestors. Commodification with creative touch creating a product with new meanings emerges as the influence of modernization. It causes the shift of values from sacred to secular ones, which has soft power. It is marked by the change of the cloth’s function from ritual purposes to fashion, which still upholds local values possessing cultural force ensuring victory in the global competition. The research used commodification and the main theory. The location of the study is Tenganan Pegringsingan village, Karangasem, Bali. It is a qualitative descriptive study with ethnographic and historical approaches. The data were collected by observing the use of Tenun Gringsing, interviewing relevant informants including crafters, community leaders, merchants, and tourists. In conclusion, the commodification of the cloth’s meaning is the villagers’ openness to global culture. Keyword: Tenun Gringsing, landmark, creative field, commodification, soft power, global culture”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/kajianbali/full-19906

Published

2016-04-12

How To Cite

LODRA, I Nyoman. Komodifikasi Makna Tenun Gringsing sebagai “Soft Power” Menghadapi Budaya Global.Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 6, n. 1, p. 211–222, apr. 2016. ISSN 2580-0698. Available at: https://jurnal.harianregional.com/kajianbali/id-19906. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 6 No 1 (2016): REFLEKSI SENI BAHASA BALI

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License