Authors:

I Made Gede Darma Susila, I Wayan Suardana, I Nyoman Sudiarta

Abstract:

“Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction. Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.”

Keywords

Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.

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PDF:

https://jurnal.harianregional.com/jumpa/full-82094

Published

2022-01-10

How To Cite

SUSILA, I Made Gede Darma; SUARDANA, I Wayan; SUDIARTA, I Nyoman. Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan.Jurnal Master Pariwisata (JUMPA), [S.l.], p. 670 – 692, jan. 2022. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-82094. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/JUMPA.2022.v08.i02.p15.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 08, Nomor 02, Januari 2022

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License