Authors:

Michelle Vebby Tanzil Salim, I Dewa Gde Satrya, Mohamad Yusak Anshori

Abstract:

“The Covid-19 pandemic has a negative impact on the tourism and hospitality sector, one of which is PrimeBiz Hotel Surabaya (PHS). The lack of income for the hotel forces hotel management to think creatively and make the right decisions to maintain hotel operations. This study aims to describe the strategies that PHS has implemented during the Covid-19 pandemic. The research method was carried out qualitatively, the data were obtained through structured interviews with key informants from management, marketing experts, hospitality experts and PHS consumers. The conclusion of this study are; first, the Covid-19 pandemic makes PHS management have to weigh income and expenditure to be balanced. Second, the marketing strategy implemented by PHS is to maximize the use of social media for all employees. Third, the strategy carried out by PHS is to continue to implement a multitasking system, employees must be able to innovate and make adjustments to conditions that occur in the future. Keywords: business strategy, hotel, Covid-19”

Keywords

business strategy, hotel, Covid-19

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PDF:

https://jurnal.harianregional.com/jumpa/full-76037

Published

2021-07-24

How To Cite

SALIM, Michelle Vebby Tanzil; SATRYA, I Dewa Gde; ANSHORI, Mohamad Yusak. Strategi Bisnis Primebiz Hotel Surabaya Menghadapi Pandemi Covid-19.Jurnal Master Pariwisata (JUMPA), [S.l.], p. 192 - 212, july 2021. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-76037. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JUMPA.2021.v08.i01.p10.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 08, Nomor 01, Juli 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License