Authors:

Ahmadintya Anggit Hanggraito, Budiani Budiani

Abstract:

“Studies on culinary tourists in Yogyakartais rarely explored in depth. In fact, Yogyakarta has become an area with various culinary attractions that have a variety of local foods. Gudeg Pawon is one of the top culinary destinations in Yogyakarta. Through a descriptive method with a qualitative approach, this research explores market segmentation and motivation of culinary tourists in Gudeg Pawon. The results of this study explain that the types of experiencers and enjoyers can represent the market segmentation of culinary tourism in Gudeg Pawon. In addition, there is a structured pattern in showing the main motivating factors for culinary tourists in Gudeg Pawon. Exploration of market segmentation and motivation of culinary tourists can be a deep consideration regarding the management of local food which has great potential in the development of new culinary tourism atractions. Keywords: Culinary Tourism, Market Segmentation, Tourist Motivation, Local Foods”

Keywords

Culinary Tourism, Market Segmentation, Tourist Motivation, Local Foods

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PDF:

https://jurnal.harianregional.com/jumpa/full-69533

Published

2021-01-19

How To Cite

HANGGRAITO, Ahmadintya Anggit; BUDIANI, Budiani. Eksplorasi Segmentasi Pasar dan Motivasi Wisatawan Kuliner di Gudeg Pawon Yogyakarta.Jurnal Master Pariwisata (JUMPA), [S.l.], p. 735 - 757, jan. 2021. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-69533. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/JUMPA.2021.v07.i02.p18.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 07, Nomor 02, Januari 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License