Authors:

Nurina Rachmita, Raldi Hendro Koestoer

Abstract:

“Indonesia is an agrarian country having rich in variety of natural and biological resources. With such capacity, Indonesia has a chance to develop agribusiness, as for in the area of agritourism. However, the problem is the farmers have a limitation to create agricultural activities for tourism. This study explains agritourism development in Indonesia with Taiwan agritourism-oriented. The method uses combine approach, i.e., literature and comparative studies, and analyze them with relevant theories. The result of this study found that agritourism management in Indonesia is still limited and has not been optimized. The conclusion of this study is that Taiwan case study can be applied to promote agritourism as for Indonesia, not even limited to the agriculture sector, but it can also be applied to the cultural sector. Keywords: Agritourism, agriculture activities, tourism, marketing strategy, farm tourism”

Keywords

Agritourism, agriculture activities, tourism, marketing strategy, farm tourism

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PDF:

https://jurnal.harianregional.com/jumpa/full-69514

Published

2021-01-19

How To Cite

RACHMITA, Nurina; KOESTOER, Raldi Hendro. Co-Branding Citra Pertanian dan Daya Tarik Agrowisata: Studi Komparasi Taiwan dan Indonesia.Jurnal Master Pariwisata (JUMPA), [S.l.], p. 368 - 385, jan. 2021. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-69514. Date accessed: 02 Jun. 2025. doi:https://doi.org/10.24843/JUMPA.2021.v07.i02.p02.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 07, Nomor 02, Januari 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License