Authors:

Sang Nyoman Bagus Satya Wira, Ida Bagus Gde Pujaastawa, I Gusti Ayu Oka Suryawardani

Abstract:

“Tourism promotion is becoming the most important factor for the success of any destination. Every destination is applying the strategy based on its resources. For Balinese tourism, which is enriched by its cultural aspects, the role of tourist guide is still necessarily required. The essence of tourist guiding somehow is rarely recognised as promotional tool that should have been very possible to be focused on. Therefore, this study is aimed to discover the role of tourist guide as indirect promoter for the Balinese tourism. In order to accomplish that objective, examination was laid on Balinese promotion system, expectation of stakeholders/users, and tourist’s perception toward the roles of tourist guide. Based on the findings, the author has proposed a concept regarding the utilization of tourist guiding as word-of-mouth promotion strategy for the importance of Balinese tourism. Its composition consists of tourist guide as the promoter; actual tourist as the channel; and potential tourist as the target. Keywords: tourist guide, informal role, tourism promotion, word-of-mouth”

Keywords

tourist guide, informal role, tourism promotion, word-of-mouth

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PDF:

https://jurnal.harianregional.com/jumpa/full-46314

Published

2019-01-28

How To Cite

BAGUS SATYA WIRA, Sang Nyoman; PUJAASTAWA, Ida Bagus Gde; SURYAWARDANI, I Gusti Ayu Oka. PERAN PRAMUWISATA DALAM PROMOSI KEPARIWISATAAN DI BALI.Jurnal Master Pariwisata (JUMPA), [S.l.], p. 217-240, jan. 2019. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-46314. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JUMPA.2018.v05.i02.p01.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 05, Nomor 02, Januari 2019

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License