Authors:

Riezchy Riando Mamanua, I Gede Putu Wirawan, Made Heny Urmila Dewi

Abstract:

“Online travel agent (OTA) Cina offers variety of tourism products. However, some of tourism products that offered by OTA through website seem not interesting for Chinese tourists. This research aimed to analyze factors that influence for the Chinese tourists consumer on the decision of buying tourismproduct in Bali through OTA. This research was conducted in Bali island, the number of samples taken was 100 Chinese tourists who has bought tourism product in Bali through OTA by using quota sampling technique. Data was analyzed with exploratory factor analysis. Results show there are five factorsthat influence for the Chinese tourists consumer on the decision of buying tourism product through OTA namely Product, OTA, Reference Group, Tourist Characteristic and Income. Finally,this study identify that factor product is the most influence for the Chinese tourists on the decision of buying OTA product.”

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PDF:

https://jurnal.harianregional.com/jumpa/full-34034

Published

2017-09-12

How To Cite

MAMANUA, Riezchy Riando; WIRAWAN, I Gede Putu; DEWI, Made Heny Urmila. KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA.Jurnal Master Pariwisata (JUMPA), [S.l.], sep. 2017. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-34034. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JUMPA.2017.v04.i01.p01.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 04, Nomor 01, Juli 2017

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License