Authors:

Muntadliroh Muntadliroh

Abstract:

“Ecotourism of Bali Botanical Garden, Bedugul, Tabanana Regency, Bali, has been able to increase the number of visitors from time to time though it is still far from the optimum level. In 2010-2011 the number of visitors at Bali Botanical Gardens was counted for 368.927 people. Based on the data, visitors interest to visit Bali Botanical Garden are still low. Facing this problem, integrated marketing communication strategy is needed.This paper discusses implementation of integrated marketing communication concept created by Philip Kotler to the market ecotourism at Bali Botanical Garden, by using case study for qualitative research.The results of this analysis show that implementing this concept made a better relationship between Bali Botanical Garden and its visitors, also increasing quantity of its visitors.”

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PDF:

https://jurnal.harianregional.com/jumpa/full-23043

Published

2021-11-09

How To Cite

MUNTADLIROH, Muntadliroh. STRATEGI KOMUNIKASI PEMASARAN TERPADU EKOWISATA DI KEBUN RAYA EKA KARYA, BEDUGUL, BALI.Jurnal Master Pariwisata (JUMPA), [S.l.], aug. 2016. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-23043. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JUMPA.2016.v03.i01.p04.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 03, Nomor 01, Juli 2016

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License