Authors:

Astaf Aji Pranaya, Dini Kumalawati Sarjani, Fanny Rosalia, Rahma Mesi Shabrina, Rahma Mesi Shabrina, Irwansyah  Irwansyah

Abstract:

“Advances in technology affect consumer communication to influence other consumers through electronic word-of-mouth (e-WOM). Compared to commercial advertising, e-WOM is considered as a more credible source of information to influence purchasing decisions, especially in the tourism sector, which is an intangible sector. This study aims to provide a comprehensive description of the influence of eWOM and the tourism industry. To achieve this goal, a systematic literature review was conducted on 30 previous studies indexed by Scopus. From the results of this study, the definition of e-WOM is defined as positive or negative reviews from consumers regarding their experience consuming products or services published via the internet. Quantity, quality, trust, and credibility are e-WOM factors that affect a person’s intention to visit a tourist destination. Meanwhile, the impact of e-WOM which consists of cognitive, affective, and normative also influences one’s intention to visit. Satisfaction, comfort, and experience are the motivation for consumers to spread e-WOM. Keywords: e-WOM; tourism; systematic literature review.”

Keywords

e-WOM; tourism; systematic literature review.

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PDF:

https://jurnal.harianregional.com/jumpa/full-107908

Published

2023-07-30

How To Cite

PRANAYA , Astaf Aji et al. E-WOM DAN PARIWISATA: SEBUAH TINJAUAN PUSTAKA SISTEMATIS.Jurnal Master Pariwisata (JUMPA), [S.l.], p. 277 - 295, july 2023. ISSN 2502-8022. Available at: https://jurnal.harianregional.com/jumpa/id-107908. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JUMPA.2023.v10.i01.p12.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 10, Nomor 01, Juli 2023

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License