Authors:

Afifah Afifah, Gustina Gustina

Abstract:

“West Sumatra is a province which is possess a variety of traditional food. Such foods have became souveniricon for visitors who come to the tourist areas of West Sumatra. These kinds of food produced by Small andMedium Enterprises (SMEs) scattered throughout the territory of West Sumatra. Government group them intosnack cluster. The purpose of this study was to investigate the affirmation model of snack SMEs in WestSumatra as well as to arrange simulation of the models designed. This is qualitative study implements FocusGroup Discussion and in-depth interview as data collection method . The results show that snack SMEs in thesample region need to be reinforced through training, mentoring, and coaching. Training required includeentrepreneurial and managerial skills.”

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PDF:

https://jurnal.harianregional.com/jmbk/full-21492

Published

2021-11-09

How To Cite

AFIFAH, Afifah; GUSTINA, Gustina. INVESTIGASI ORIENTASI USAHA DAN PENGEMBANGAN MODEL PENGUATAN UNTUK USAHA KECIL DAN MENENGAH: SEBUAH KAJIAN EMPIRIK.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], july 2016. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-21492. Date accessed: 28 Aug. 2025.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 10 Nomor 1 Tahun 2016

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License