Authors:

Apip Supriadi, Gusti Tia Ardiani, Andi Rustandi

Abstract:

“The purpose of this research is i) to analyze the competitiveness of Tasikmalaya City embroidery and ii) to formulate a strategy to increase the competitiveness of embroidery craft in Tasikmalaya City. While the target findings in this study is to find a strategy formulation in an effort to improve the competitiveness of embroidery craft Tasikmalaya City. Approach for the preparation of competitiveness strategy of Tasikmalaya City embroidery craft is multi criteria analysis (MCA = Multi Criteria Analysis) with analytical hierarchy process (AHP) method, using expertchoice for windows software, where stakeholders’ perceptions become the handles in decision making and priority in the preparation Strategy of competitiveness of embroidery craft. The results of this study indicate that the strategy to increase the competitiveness of bordir craft in Tasikmalaya City is an optimistic strategy.”

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References

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PDF:

https://jurnal.harianregional.com/jekt/full-33016

Published

2019-08-13

How To Cite

SUPRIADI, Apip; TIA ARDIANI, Gusti; RUSTANDI, Andi. Strategi Peningkatan Daya Saing Kerajinan Bordir Melalui Pendekatan Analytical Hierarchy Process.Jurnal Ekonomi Kuantitatif Terapan, [S.l.], p. 187-196, aug. 2019. ISSN 2303-0186. Available at: https://jurnal.harianregional.com/jekt/id-33016. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/JEKT.2019.v12.i02.p07.

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Issue

2019: Vol. 12, No.2, Agustus 2019 (pp. 111-247)

Section

Articles

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