Authors:

I Made Dhanan Pradipta, Agus Eka Anwar Wahyudi, Sri Aryani

Abstract:

“The right marketing strategy for a company canincrease revenue for the company. A product will not be boughteven known if the product sold is not clear its usefulness.Therefore, market segmentation is used to predict marketdemand based on market groupings such as Measurability(buyer characteristics and characteristics), Accestability(segmentation selected by company) and Substantiability (largesegment and profitable to serve).Customer segmentation is usedto determine the status of potential customers to choose the rightmarket strategy for the company. Clustering method used isfuzzy c-means, this method is determined based on the existenceof each data point by the degree of membership. Segmentationusing this clustering method will generate customer labels such assuperstar, golden, typical, occasional, everyday, and dormant.”

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PDF:

https://jurnal.harianregional.com/ijeet/full-41251

Published

2018-07-31

How To Cite

PRADIPTA, I Made Dhanan; ANWAR WAHYUDI, Agus Eka; ARYANI, Sri. Fuzzy C-Means Clustering for Customer Segmentation.International Journal of Engineering and Emerging Technology, [S.l.], v. 3, n. 1, p. 18-22, july 2018. ISSN 2579-5988. Available at: https://jurnal.harianregional.com/ijeet/id-41251. Date accessed: 28 Aug. 2025.

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Issue

Vol 3 No 1 (2018): January - June

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License