Authors:

Gede Nanda Surya Wedana, Ni Wayan Rainy Priadarsini, A.A.A Intan Parameswari

Abstract:

“Thailand is one of the countries with great potential in the medical tourism sector. From 2003 to 2008 the Thai government had a program to increase its medical tourism entitled “Thailand: The Excellent Medical Hub of Asia”. From 2008 to 2014 the Thai government did not include medical tourism on its government agenda, where in 2014 there was a decline in the arrival of foreign patients. The Thai government seeks to maximize the sector by creating branding for its country as “Thailand As A World Class Health Care Provider” from 2014 to 2018. To realize the country’s branding, the Thai government implemented a branding strategy, namely the promotion of Thai medical tourism through the application of minimum prices, the Thai government’s visa policy, and the development of Thai medical facilities and services. Keywords : medical tourism, nation branding, strategy, Thailand”

Keywords

: medical tourism, nation branding, strategy, Thailand

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PDF:

https://jurnal.harianregional.com/hi/full-85652

Published

2022-04-26

How To Cite

WEDANA, Gede Nanda Surya; PRIADARSINI, Ni Wayan Rainy; PARAMESWARI, A.A.A Intan. Strategi Medical Tourism Thailand Dalam Mewujudkan Branding Negaranya Sebagai “Thailand As A World Class Health Care Provider” Pada Tahun 2014-2018 Di Dunia Internasional.DIKSHI (DISKUSI ILMIAH KOMUNITAS HUBUNGAN INTERNASIONAL), [S.l.], v. 2, n. 1, p. 61-74, apr. 2022. ISSN 2828-1853. Available at: https://jurnal.harianregional.com/hi/id-85652. Date accessed: 28 Aug. 2025.

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Issue

Vol 2 No 1 (2022): Jurnal DIKSHI

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License