Authors:

Cynantia Rachmijati, Sri Supiah Cahyati

Abstract:

“This paper deals with the phenomenon of famous tourism spot in Indonesia which were empowered by folktale through Instagram, such as: Malin Kundang, Sangkuriang, Roro Jonggrang/Prambanan, Danau Toba, and many more. There were some research addressed the tourism spots, nevertheless there’s lack of research on cultural values of folktales in relation to tourism spots in Indonesia and how its aspects deals with its popularity and its marketing. With the development of social media, e.g. Instagram, it brings culture of tourism spot and literature works together and then uploaded it through series of pictures, captions, and stories. This research aimed to analyse the cultural prominent values of the famous tourism folktale spot in Indonesia and employed qualitative method through content analysis studies. The identification towards the Instagram captions on this research were categorized through cultural aspects based on “Four senses of Culture” by Adaskou, Britten, and Fahsi. Based on the cultural sense proposed, it is found 71.42% aesthetic culture sense, 42.85% sociological culture sense, 28.57% semantic culture sense, and last 14.28% pragmatic culture sense. From these findings it can be concluded that for the Instagram and folklore related content itself, photos alone weren’t enough. Good caption cultural values wise added with appropriate hashtag is the proper way. Eventually, though Pandemic hits many aspect of life including tourism, prominent cultural values in Indonesian folktale tourism spot can be preserved.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

  • Adaskou, K., Britten, D., & Fahsi, B. (1990). Design decisions on the cultural content of a secondary English course for Morocco. ELT Journal , 3-10.
  • Alic, L. (2020). Culturemes, Agentivity, Contrastivity. International Conference Redefining Community in Intercultural Context (pp. 81-86). Cluj Napoca: RCIC.
  • Bakti, I., Sumartias, S., Damayanti, T., & Nugraha, A. (2019). Pelatihan storytelling dalam membangun ekonomi kreatif bidang pariwisata di desa Cintaratu Kecamatan Pangi Kabupaten Pangandaran. Jurnal Bakti Masyarakat Indonesia, 25-31.
  • Bascom, W. (1965). The forms of folklore : prose narratives. The Journal of American Folklore, 3-20.
  • Cummins, J. (1991). Promosi Penjualan. Jakarta: Binarupa Aksara.
  • Instagram. (2022). Instagram Help Center. Retrieved from Instagram Help Center: https://help.instagram.com/
  • Kotler, P. (2000). Introduccion al Marketing. Upper Saddle River: Pearson Prentice Hall .
  • Maharani, D. (2018). The tale tells : revealing Madurese’s sacred cultural values behind Madura’s folktale entitled asal mula Sombher Tenggun. Jurnal Kajian Sastra dan Budaya , 35-47.
  • Mohajan, H. K. (2018). Qualitative research methodology in social screening and related subjects. Journa; of Economic Development, Enviroment and People, 23-48.
  • NapoleonCat. (2020). NapoleonCat.com. Retrieved 2022, from Instagram Users in Indonesia: https://napoleoncat.com/stats/instagram-users-in-indonesia/2020/05/
  • Neuman, W. L., & Robson, K. (2014). Basics of Social Research. Canada: Pearson.
  • Parsi, P. (2021, January 7). Sustainable Tourism Consultancy : Sea Going Green. Retrieved July 2022, from How instagram is changing the tourism industry: https://www.seagoinggreen.org/blog/2021/1/7/how-instagram-is-changing-the-tourism-industry
  • Sarahtika, D. (2018, May 29). Jakarta Globe. Retrieved July 2022, from Five most popular Indonesian Folk tales (and their subtexts): https://jakartaglobe.id/culture/five-popular-indonesian-folk-tales-subtexts/
  • Sayeef, A. (2019). Teaching english language using popular folk tales in Bangladesh . International Journal of Literature, Linguistic and Language Teaching , 1-8.
  • Shimp, A. T., Dunn, T. H., & Klein, J. G. (2004). Remnants of the US Civil war and modern consumer behavior psychology and maketing . 75-91: Taylor and Francis.
  • Syafrony, A. I., & Suwanpratest, O. (2016). A compariosn of the significances of Garuda in society,arts and architecture in two South East Asian countries : Indonesia and Thailand . Journal of Community Development Research (Humanities and Social Sciences).

PDF:

https://jurnal.harianregional.com/eot/full-96300

Published

2023-03-30

How To Cite

RACHMIJATI, Cynantia; CAHYATI, Sri Supiah. An Analysis of Prominent Cultural Values in Indonesian Folktale Tourism Spots through Instagram Caption.E-Journal of Tourism, [S.l.], p. 129-137, mar. 2023. ISSN 2407-392X. Available at: https://jurnal.harianregional.com/eot/id-96300. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24922/eot.v10i1.96300.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 10 Number 1 (March 2023)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License