Loyalty of Green Tourist : Mediating Role of Satisfaction
on
Authors:
Nining Yuniati, Sony Heru Priyanto, Lieli Suharti, Linda Kusuma
Abstract:
“The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction”
Keywords
green hotel, green tourist, loyalty, purchasing, satisfaction
Downloads:
Download data is not yet available.
References
References Not Available
PDF:
https://jurnal.harianregional.com/eot/full-54951
Published
2020-04-09
How To Cite
YUNIATI, Nining et al. Loyalty of Green Tourist : Mediating Role of Satisfaction.E-Journal of Tourism, [S.l.], p. 114-125, apr. 2020. ISSN 2407-392X. Available at: https://jurnal.harianregional.com/eot/id-54951. Date accessed: 02 Jun. 2025. doi:https://doi.org/10.24922/eot.v7i1.54951.
Citation Format
ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian
Issue
Volume 7 Number 1 (March 2020)
Section
Articles
Copyright
This work is licensed under a Creative Commons Attribution 4.0 International License