Authors:

Gde Indra Bhaskara, Dian Pramita Sugiarti

Abstract:

“Cultural heritage tourism industry is generally required to continuously be creative in finding new strategies for attracting and engaging tourists actively in enjoying this type of tourism. However, cultural heritage managers generally face challenges in marketing and competitiveness. One of the ways to gain competitive advantage is the implementation of the Augmented Reality technology. This study was conducted in order to recreate an interpretation of tourist attractions with the use of Augmented Reality in Bali with the aim of enhancing cultural heritage tourists experience. The methodology used are documentation, interview, usability study and observation. Researches on usability involves users in testing a prototype. The prototype here is an augmented reality app that present the condition of three tourist attractions in Bali (Kuta, Sanur and Uluwatu), back then to 1970-1980s, to the times before Mass Tourism became a threat like nowadays. The usability study and observation method are widely used to understand how people work with electronic devices such as mobile phones and tablets in recent days. The expected results in this study are to produce an app that is useful to enhance the experience of tourists in Bali and at the end it is expected to create a better appreciation to the culture, history of Bali and its tourism. Keywords: Augmented Reality, Cultural, Heritage, Tourism, Tourist, Experience, Bali”

Keywords

Augmented Reality, Cultural, Heritage, Tourism, Tourist, Experience, Bali

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PDF:

https://jurnal.harianregional.com/eot/full-47483

Published

2019-03-18

How To Cite

BHASKARA, Gde Indra; SUGIARTI, Dian Pramita. Enhancing Cultural Heritage Tourism Experience with Augmented Reality Technology in Bali.E-Journal of Tourism, [S.l.], p. 102-118, mar. 2019. ISSN 2407-392X. Available at: https://jurnal.harianregional.com/eot/id-47483. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24922/eot.v6i1.47483.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 6 Number 1 (March 2019)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License