Authors:

Ni Made Asti Aksari, I Komang Gde Bendesa

Abstract:

“Bali’s economy has grown rapidly since a decade ago. This is possible because tourism is growing continuously. However, tourism growth is not optimal because of insufficient promotion and tourism destination identity is unclear. The growth of Web 2.0 as a platform to share travel information has prompted tourism bodies to pay closer attention to how their destinations are perceived by target markets. Set within the context of the emergence of Web 2.0, a platform designed to enable users to generate and share information on the Internet, this paper evaluates the relationship between destination identity and destination image and adopts the view that a successful destination brand relies on the congruence between destination identity and destination image. The elements of destination identity are composed from the supply side and the elements of destination image are composed from the consumer side. The objective of exploring the alignment between these two perspectives is to propose a model to encourage the alignment of these two perspectives and evaluate the effectiveness of a destination branding strategy.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/eot/full-21242

Published

2016-03-19

How To Cite

ASTI AKSARI, Ni Made; BENDESA, I Komang Gde. Exploring Destination Identity and Destination Image in The New Age of Tourism: a Case Study of Bali Brand.E-Journal of Tourism, [S.l.], mar. 2016. ISSN 2407-392X. Available at: https://jurnal.harianregional.com/eot/id-21242. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24922/eot.v3i1.21242.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 3 Number 1 (March 2016)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License