Authors:

Ni Wayan Wida Yustiari, I Made Rajeg, Putu Ayu Senja Asty Pratiwi

Abstract:

“The article aims to find the type of language style and the meanings implied in the advertisement. The data were taken from advertisements in Now! Bali magazine was published from May 2018 to June 2018. They were analyzed using the descriptive qualitative method and the theory type of language style (Wells, 2009) and the theory of meaning (Keraf, 2006). The result show that there are seven types of language style applied in them including similes, personification, metonymy, alliteration, assonance, ellipsis, and hyperbole. In terms of meaning, denotative and connotative meanings are implied.”

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References

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PDF:

https://jurnal.harianregional.com/eol/full-87586

Published

2022-12-12

How To Cite

YUSTIARI, Ni Wayan Wida; RAJEG, I Made; ASTY PRATIWI, Putu Ayu Senja. Language Style of Advertisements.e-Journal of Linguistics, [S.l.], v. 17, n. 1, p. 62–68, dec. 2022. ISSN 2442-7586. Available at: https://jurnal.harianregional.com/eol/id-87586. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/e-jl.2023.v17.i01.p08.

Citation Format

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Issue

Vol 17 No 1 (2023): ejl-January

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License