Authors:

Ida Bagus Gaga Yudi Prawira, I Made Jember

Abstract:

“Traditional traders in Payangan sub-district who compete with a number of minimarkets in Payangan sub-district, this raises the problem of the difficulty of traditional stalls surviving in the midst of many modern markets or minimarkets in many places, especially in Payangan sub-district. The sample in this study used the Cochran formula with a total of 96 stall traders in Payangan District. This research uses interaction analysis analytical techniques or Moderated Regression Analysis. The results of this study concluded that the length of business, completeness of goods, capital, and sales turnover simultaneously had a significant effect on the income of traditional warung traders in Payangan District. The length of time the business is partially positive and not significant effect, the completeness of the goods partially has a positive and significant effect, the capital partially has a positive and significant effect, the sales turnover moderates which strengthens the relationship between capital on traditional stall income in Payangan District. Keywords: traditional traders, length of business, completeness of goods, capital, sales turnover, merchant income”

Keywords

traditional traders, length of business, completeness of goods, capital, sales turnover, merchant income

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PDF:

https://jurnal.harianregional.com/eep/full-61764

Published

2020-11-17

How To Cite

PRAWIRA, Ida Bagus Gaga Yudi; JEMBER, I Made. PENGARUH LAMA USAHA, KELENGKAPAN BARANG, MODAL DAN OMSET PENJUALAN TERHADAP PENDAPATAN WARUNG TRADISONAL DI PAYANGAN.E-Jurnal Ekonomi Pembangunan Universitas Udayana, [S.l.], v. 9, n. 11, p. 2447 - 2475, nov. 2020. ISSN 2303-0178. Available at: https://jurnal.harianregional.com/eep/id-61764. Date accessed: 08 Jul. 2024.

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Issue

Vol 9 No 11 (2020): VOL 9 NO 11, NOVEMBER 2020 (2390 - 2617)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License