FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI GENERASI MILENIAL KOTA DENPASAR DI MASA PANDEMI COVID-19
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Authors:
Anak Agung Istri Ratih Kirana, I Gusti Wayan Murjana Yasa
Abstract:
“The aims of this study were: 1) to analyze the effect of the number of family members, education level, and income, simultaneously on food consumption, non-food consumption, and total consumption of Millennial Generation in Denpasar City; 2) analyze the effect of the number of family members, education level, and income, partially on food consumption, non-food consumption, and the total consumption of Millennial Generation in Denpasar City. This research was conducted in Denpasar City. The sampling technique used in this research is purposive sampling. Methods of data collection is done by observation, questionnaires, and interviews. The analysis technique used in this research is multiple linear regression. The results of this study indicate that the number of family members, education level, and income have a significant effect simultaneously on consumption. The number of family members and income have a significant positive effect on food consumption, education level has no significant effect on food consumption. The number of family members, education level and income have a significant positive effect partially on non-food consumption. The number of family members, education level and income partially have a significant positive effect on total consumption.”
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https://jurnal.harianregional.com/eeb/full-74341
Published
2021-11-28
How To Cite
KIRANA, Anak Agung Istri Ratih; YASA, I Gusti Wayan Murjana. FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI GENERASI MILENIAL KOTA DENPASAR DI MASA PANDEMI COVID-19.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 933-944, nov. 2021. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/74341. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/EEB.2021.v10.i11.p01.
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Issue
VOLUME.10.NO.11.TAHUN.2021
Section
Articles
Copyright
This work is licensed under a Creative Commons Attribution 4.0 International License
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