Authors:

I Made Nugraha Santosa, Ni Wayan Sri Suprapti, I Gusti Ayu K. Giantari

Abstract:

“The development of business very quickly and rapidly provide an opportunity or a threat to the businesses to be able to sustain its business and in order to win the competition. The aim of this rasearch is to explain the influence of service quality on customer satisfaction, brand reputation and customer loyalty on youth customer prepaid sim card of Telkomsel in Denpasar.The subjects of this research is Telkomsel prepaid sim card users, with a sample of 120 people. The samples were collected by using non probability sampling method and purposive sampling technique. Data were analyzed using the technique SEM (Structural Equation Modelling).The results of this research shows that the quality of services significantly and positively influence on customer loyalty, customer satisfaction and reputation of the brand. Customer satisfaction significantly and positively influence on the reputation of the brand and customer loyalty. Brand reputation are also significantly and positively influence on customer loyalty”

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PDF:

https://jurnal.harianregional.com/eeb/full-19934

Published

2016-11-16

How To Cite

SANTOSA, I Made Nugraha; SUPRAPTI, Ni Wayan Sri; GIANTARI, I Gusti Ayu K.. PENGARUH KUALITAS JASA TERHADAP KEPUASAN, REPUTASI MEREK DAN LOYALITAS PENGGUNA KARTU SIM PRABAYAR TELKOMSEL (Studi pada Segmen Remaja di Kota Denpasar).E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], nov. 2016. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/19934. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.05.NO.08. TAHUN 2016

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License