Authors:

I Nyoman Suaka

Abstract:

“The Sitti Nurbaya research on the TV-series’ form is due to under consideration that, thisshow is to be very fond of Indonesian society. The TVRI and Trans TV-version of SittiNurbayas TV-series happened to provoke a polemic in mass media. The director and theproducer of this series obtained compliments and scorn, even just in order to bechallenged by a group of audience. Another audience threatened in order to stop the SittiNurbaya series show because it is considered to be able to bring down the Minangkabaupeople’s prestige. The problem of the research is how the Sitti Nurbayas novel and TVseriesaudiovisual text structure are? flow does the critics’ perspective watch the TVRIand Trans TV-version of Sitti Nurbayas series? What kind of ideology does support theshow of TVRI and Trans TV-version of Sitti Nurbayas series?The theory which is used in this research is popular culture, ideology, inter-text andperception theories. This kind of studies model refers to the opinion which stated that thecultural is always political and popular culture becomes a hegemony and ideology.The destructive sign system transposition such as, distortion and deconstruction, in largeof number can be found in Sitti Nurbayas TV-series’ Trans TV show. This text destructioncovers plot, background, character and also the extrinsic aspects. The form which isevaluated as the appreciative part is, the story is returned to its context.The television media capitalism strength adapted - Sitti Nurbayas novel as literature text- into TV-series form through text transposition i.e. crossing, destructing, erasing,humiliating, and protesting reference text politically. That thing as postmodern culturalphenomenon because the cultural studies creators evaluate modem cultural has failed,because gives high cultural more attention and neglects low cultural which is identical withthe popular culture. The difference on that show version can not let go of from thehegemony or media power. TVRI station is the only station in Indonesia, belongs to thegovernment while Trans TV belongs to the private. Keywords: representation, cultural popular, novel, electronica sinema”

Keywords

representation, cultural popular, novel, electronica sinema

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PDF:

https://jurnal.harianregional.com/ecs/full-113517

Published

2024-02-29

How To Cite

SUAKA, I Nyoman. REPRESENTATION OF POPULAR CULTURE IN THE ELECTRONIC CINEMA (REFREED TO AS SINETRON) SITTI NURBAYA SHOWN BY THE TVRI AND THE TRANS TV.E-Journal of Cultural Studies, [S.l.], v. 17, n. 1, p. 50-61, feb. 2024. ISSN 2338-2449. Available at: https://jurnal.harianregional.com/ecs/id-113517. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/cs.2024.v17.i01.p04.

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Issue

Vol 17 No 1 (2024): Volume 17 Number 1 February 2024

Section

Articles

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