Authors:

Gusti Ayu Dwi Kurnia, Gde Indra Bhaskara

Abstract:

“Marketing is one of the important strategies in tourism activities. With the marketing, tourists know the tourist attraction that will be visited. Marketing consists of several aspects, such as product, place/distributions, price and promotion (marketing mix). This research was conducted to determine the form of marketing mix at Tahura Ngurah Rai Mangrove Ecotourism and measure how much influence the marketing mix had on the decisions of foreign tourists visiting Tahura Ngurah Rai Ecotourism. The method used in research is quantitative method. Data collection is conducted by questionnaire, observation, and literature study. While the data analysis technique used is the Important Performance Analysis (IPA) technique. The results of study showed that the components of the marketing mix consisting of products, prices, places / distributions, and promotions still did not meet the level of tourists satisfaction, There were still several components that had to be increased such as price and place. Therefore, the manager must focus on to the component that doesn’t meet the level of tourist satisfaction since it can influence the tourist visiting decisions. Keywords : Marketing Mix, Ecotourism, Tahura Ngurah Rai”

Keywords

: Marketing Mix, Ecotourism, Tahura Ngurah Rai

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/destinasipar/full-53560

Published

2019-07-01

How To Cite

KURNIA, Gusti Ayu Dwi; BHASKARA, Gde Indra. Pengaruh Marketing Mix terhadap Keputusan Wisatawan Mancanegara mengunjungi Ekowisata Mangrove di Tahura Ngurah Rai, Denpasar.JURNAL DESTINASI PARIWISATA, [S.l.], v. 7, n. 1, p. 196-202, july 2019. ISSN 2548-8937. Available at: https://jurnal.harianregional.com/destinasipar/id-53560. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/JDEPAR.2019.v07.i01.p29.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 7 No 1 (2019): VOL 7, NO 1 (2019): (JANUARY-JUNE) JURNAL DESTINASI PARIWISATA

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License