Authors:

Hanif Kurniadi

Abstract:

“The objective of this research is to examine how product evaluation and free shipping impact the buying decisions made on Shopee. This study’s population consists of all Shopee users who live in Jambi City. This study involved a sample of 100 people. The sampling technique is nonprobability sampling - purposive sampling. The method used to collect data was through an online questionnaire, and the researchers employed several statistical methods such as multiple regression analysis, t-test, f-test, and the coefficient of determination. The study’s outcomes suggest that purchasing decisions are influenced by product ratings at Shopee. Purchase decisions are influenced by free shipping at Shopee, and purchasing decisions are jointly influenced by product evaluation and free shipping at Shopee.”

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PDF:

https://jurnal.harianregional.com/bse/full-97020

Published

2023-08-02

How To Cite

KURNIADI, Hanif. PENILAIAN PRODUK DAN GRATIS BIAYA KIRIM PADA KEPUTUSAN PEMBELIAN DI SHOPEE.Buletin Studi Ekonomi, [S.l.], p. 220-228, aug. 2023. ISSN 2580-5312. Available at: https://jurnal.harianregional.com/bse/id-97020. Date accessed: 02 Jun. 2025. doi:https://doi.org/10.24843/BSE.2023.v28.i02.p10.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.28.NO.02.TAHUN.2023

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License