Authors:

Luh Kadek Budi Martini

Abstract:

“Various approaches to marketing strategy applied by the organization to maintain companies viability and customer loyalty. This condition is the hope for every organization, considering the role of consumers as the company’s assets can not be underestimated. Relationship marketing concept as a new breakthrough in the world of marketing gives new faces to build sustainable customer loyalty. With proper relationship marketing concept application, will be realized that the commit behavior of consumers to companies have implications on customer loyalty. The results showed that the association relationship marketing has positive and significantly implications for customer loyalty and customer commitment. While the implications of the formation of a commitment to loyalty also showed a positive and significant relationship.”

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PDF:

https://jurnal.harianregional.com/bse/full-6154

Published

2021-11-09

How To Cite

BUDI MARTINI, Luh Kadek. RELATIONSHIP MARKETING, CUSTOMER SATISFACTION, CUSTOMER COMMITMENT DAN CUSTOMER LOYALTY (STUDI PADA SEBUAH BANK NASIONAL DI DENPASAR).Buletin Studi Ekonomi, [S.l.], aug. 2013. ISSN 2580-5312. Available at: https://jurnal.harianregional.com/bse/id-6154. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 18, No. 1,Februari 2013. (PP 1-84)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License