Authors:

Ni Nyoman Kerti Yasa, Wayan Yuniari, Rai Mutiara Sari, Anak Agung Diah Tarama Devi, Ida Ayu Agung Upadianti Jayantari

Abstract:

“Abstract: Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEsin Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing aninternationalization improvement strategy. The analysis used in this research is SWOT Analysisand External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regencyhad strengths and good opportunities in improving their international performance. Based on theexisting environment, these SMEs are in a determined position (carefully). Therefore, a suitablebusiness strategy to be developed is a Product Development strategy by focusing on developingproduct diversification, differentiating, branding of products, maximizing cooperation in shippinggoods, and increasing the number of alternative suppliers, in order to improve international quality.”

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PDF:

https://jurnal.harianregional.com/bse/full-58802

Published

2020-04-04

How To Cite

YASA, Ni Nyoman Kerti et al. STRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR.Buletin Studi Ekonomi, [S.l.], p. 153-165, apr. 2020. ISSN 2580-5312. Available at: https://jurnal.harianregional.com/bse/id-58802. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/BSE.2020.v25.i01.p09.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOL.25.NO.1.FEBRUARI 2020

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License