Authors:

Surono Bin Jamel, Moh. Bahruddin, Ahmad Habibi

Abstract:

“This study aims to examine the effect of financial literacy on customer behavior. This research was conducted on the campus community of economics and business faculties of Islamic Islamic University of Lampung in 2013. The samples obtained were 41 of 496 people using slovin sampling. Analysis of the data used is quantitative descriptive using simple linear regression with the help of the statistical program spss 23 for windows. The results of the study stated that financial literacy has a positive and significant effect on consumer behavior in determining consumption decisions. Self-control is not enough to determine the right decision in consumption, so financial knowledge is needed in making effective decisions so that it can get maximum utility from the products consumed to improve welfare.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/bse/full-52773

Published

2020-03-03

How To Cite

JAMEL, Surono Bin; BAHRUDDIN, Moh.; HABIBI, Ahmad. EFFECTIVENESS FINANCIAL LITERACY TOWARD MAKING DECISION OF CONSUMER BEHAVIOR.Buletin Studi Ekonomi, [S.l.], p. 99-111, mar. 2020. ISSN 2580-5312. Available at: https://jurnal.harianregional.com/bse/id-52773. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/BSE.2020.v25.i01.p06.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOL.25.NO.1.FEBRUARI 2020

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License