Menilai Dampak Evaluasi Produk Konsumen dan Kepercayaan Pada Niat Pembelian Kembali Pada Lingkungan E-Commerce
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Authors:
Dwi Indah Pratiwi
Abstract:
“This study aims to analyze the factors that influence repurchase intentions in e-commerce. This research method uses quantitative descriptive method by distributing questionnaires as a method of data acquisition. The data analysis technique uses multiple linear regression. Data were obtained by 96 respondents from various Indonesian respondents through a web-based questionnaire. The results showed that the perceived trust, perceived usefulness, perceived competitive prices, had a significant and positive relationship with the intention to buy back in e-commerce.While perceived risk does not have a significant relationship with repurchase intention. Keywords : E-commerce; Repurchase Intention; Perceived Consumer.”
Keywords
: E-commerce; Repurchase Intention; Perceived Consumer.
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PDF:
https://jurnal.harianregional.com/akuntansi/full-52775
Published
2019-11-25
How To Cite
PRATIWI, Dwi Indah. Menilai Dampak Evaluasi Produk Konsumen dan Kepercayaan Pada Niat Pembelian Kembali Pada Lingkungan E-Commerce.E-Jurnal Akuntansi, [S.l.], v. 29, n. 2, p. 522 – 534, nov. 2019. ISSN 2302-8556. Available at: https://jurnal.harianregional.com/akuntansi/id-52775. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EJA.2019.v29.i02.p03.
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Issue
Vol 29 No 2 (2019)
Section
Articles
Copyright
This work is licensed under a Creative Commons Attribution 4.0 International License
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