Authors:

Dyan Febrina Kusumadewi, Noorlailie Soewarno, Isnalita Isnalita

Abstract:

“This study aims to determine the impact of website’s quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has a positive and significant effect on repurchase intention. While the quality of the system and service quality have no significant effect on repurchase intention. In addition, hedonic values ??and utilitarian values have a positive and significant effect on repurchase intention. Keywords: Website quality, hedonic value, utilitarian value, repurchase intention.”

Keywords

Website quality, hedonic value, utilitarian value, repurchase intention.

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PDF:

https://jurnal.harianregional.com/akuntansi/full-49507

Published

2019-07-10

How To Cite

KUSUMADEWI, Dyan Febrina; SOEWARNO, Noorlailie; ISNALITA, Isnalita. Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali.E-Jurnal Akuntansi, [S.l.], v. 28, n. 1, p. 542 - 568, july 2019. ISSN 2302-8556. Available at: https://jurnal.harianregional.com/akuntansi/id-49507. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/EJA.2019.v28.i01.p21.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 28 No 1 (2019)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License