Full Article Of The Interpersonal Meanings of Words and Images in Ads: An Intersemiotic Complementary View
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This study aims to find out the interpersonal meaning and the intersemiotic complementary in public service advertisement of selected violence against children prevention campaign Employing Royces intersemiotic complementary framework 2001 it analyzed how the visual and verbal signs work together to create common messages sent to the public as viewersreaders Based on the analysis it is found out that the five aspects of visual features visual contact soc
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