Authors:

NI PUTU AYU TRESNA SUARI, I KETUT SUAMBA, I DEWA GEDE AGUNG

Abstract:

“The Effect of Quality and Price of Black Rice on Consumer Satisfaction in PD. Dharma Santhika Tabanan District Black rice has become a food product that attracts consumers’ attention. The nutritional content and its role for health are the main attraction. In addition to the great quality, the price of black rice that competes with similar products is also a concern of consumers. These two factors certainly affect customer satisfaction. This study raises the issue of the effect of the quality and price of black rice on the satisfaction of consumers who shop at PD. Dharma Santhika. The test method used to answer the research problem is multiple linear regression. The number of respondents who were collected was 60 people. The test results showed a regression coefficient of black rice quality of 0.547 and ttest of 7.243 with a probability of 0,000. This means that there is a significant positive effect of black rice quality on consumer satisfaction. Tests on the price of black rice produce a regression coefficient of 0.445 and ttest of 5.901 with a probability of 0.000. So it can be concluded that the price of black rice also has a positive and significant impact on consumer satisfaction. Suggestions that can be given to improve the quality of black rice are to increase supervision of the harvesting process, packaging and storage at the store. The creation of good prices also needs to be done by creating prices that are comparable to the quality of the products offered.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

  • Balai Besar Penelitian Tanaman Padi.2012. Karakterisasi dan Standarisasi Mutu Gabah-beras
  • Sugiyono, 2009. Metode Penelitian Bisnis. Cetakan keempatbelas. Bandung: CV Alfabeta.
  • Sugiyono. 2012. Memahami Penelitian Kualitatif. Bandung : Alfabeta.
  • Bustaman, A. D. 2003. Analisis Integrasi Pasar Beras di Indonesia. Skripsi. Program Sarjana
  • Ambarinanti, M. 2007. Analisis Faktor-faktor yang Dapat Mempengaruhi Produksi dan Ekspor Beras Indonesia. Skripsi. Program Studi Ekonomi Pertanian dan Sumberdaya. Fakultas Pertanian. Institut Pertanian Bogor. Bogor.
  • Solimun. 2002. Multivariate Analysis. Structural Equation Model, Lisrel dan Amos. Universitas Brawijaya. Malang
  • Tarigan & Kusbiantoro. 2011. Pengaruh Derajat Sosoh dan Pengemas Terhadap Mutu Beras aromatic selama penyimpanan.
  • Yulianingsih, R. 2012. Pengujian Mutu Beras. Balai pusat tanaman padi, sukamandi.
  • Anonim. 2015. Teori Kepuasan. Tersedia http;//repository.usu.ac.id Diakses pada Tanggal 27 Februari 2019
  • Krisnamurti, B. 2006. Difersifikasi Pangan. www.ekonomirakyat/org/edisi- 19/artikel-4.htm. (15 maret 2019)

PDF:

https://jurnal.harianregional.com/jaa/full-75898

Published

2021-07-21

How To Cite

SUARI, NI PUTU AYU TRESNA; SUAMBA, I KETUT; AGUNG, I DEWA GEDE. Pengaruh Kualitas dan Harga Beras Hitam terhadap Kepuasan Konsumen di PD Dharma Santhika Kabupaten Tabanan.Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], p. 173-180, july 2021. ISSN 2685-3809. Available at: https://ojs.unud.ac.id/index.php/JAA/article/view/75898. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol.10, No.1, Juli 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License