Authors:

PUTU DEVI HAMSHA ASTUTI, I DEWA PUTU OKA SUARDI

Abstract:

“Agro Tourism Promotion Mix Strategies of Bagus Agro Pelaga in Pelaga Village, Petang Sub-District of Badung Regency Bagus Agro Pelaga is an agrotourism in North Badung. This agrotourism developed with the concept of Tri Hita Karana. This research was conducted with the aim to find out internal and external factors of Bagus Agro Pelaga. Determine alternative strategies and priority strategies for Bagus Agro Pelaga. The research methods used to achieve these objectives, namely descriptive analysis, SWOT analysis and QSPM. This study uses informants selected through the purposive sampling method with applicable terms and conditions. The resulting strategic priorities for Bagus Agro Pelaga include implementing cooperation with the local government, local communities, travel agents and sister partnerships. In addition, Bagus Agro Pelaga can also carry out market diversification by highlighting on-farm, off-farm and out-farm activities.”

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References

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PDF:

https://jurnal.harianregional.com/jaa/full-62455

Published

2020-07-30

How To Cite

ASTUTI, PUTU DEVI HAMSHA; SUARDI, I DEWA PUTU OKA. Strategi Bauran Promosi Agrowisata Bagus Agro Pelaga, di Desa Pelaga, Kecamatan Petang, Kabupaten Badung.Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], p. 164-173, july 2020. ISSN 2685-3809. Available at: https://ojs.unud.ac.id/index.php/JAA/article/view/62455. Date accessed: 08 Jul. 2024.

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Issue

Vol.9, No.2, Juli 2020

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License