Authors:

NOVITA A. P. SILALAHI, DWI P. DARMAWAN, NYOMAN PARINING

Abstract:

“ABSTRACT Factors Affecting the Frequency of Shopping Customers Fresh Food Products at Tiara Dewata Denpasar The experiment aimed to determine the factors that affect the frequency of customer shopping fresh food products at Tiara Dewata, to find a significant difference between customers who frequently shop and rarely go shopping, to determine what factors most influence the differences in the frequency of customers who frequently shop and rarely buy fresh food products Tiara Dewata. Selection of study sites deliberate. Data analysis method used in this research is the analysis Discriminant were processed using SPSS 13 software for windows. The results showed that there are three variables that affect the frequency of customer shopping fresh food products is support facilities, promotion, and comfort. There are significant differences (real) between groups often shop with a rare group shopping. The difference is that groups often shop has a good assessment of the three variables that affect the frequency of shopping for customers, while the group who rarely shopped have a poor assessment of the three variables that affect the frequency of customer shopping. It can be seen from the above group average values ??are often higher than the average value of the group rarely smaller. The most influential factors are frequency differences shopping facilities to support customers. Keyword: frequency of customer shopping, fresh food products”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/jaa/full-4861

Published

2012-10-31

How To Cite

SILALAHI, NOVITA A. P.; DARMAWAN, DWI P.; PARINING, NYOMAN. Faktor-Faktor yang Mempengaruhi Frekuensi Pelanggan Berbelanja Produk Fresh Food di Tiara Dewata Denpasar.Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], oct. 2012. ISSN 2685-3809. Available at: https://ojs.unud.ac.id/index.php/JAA/article/view/4861. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol.1, No.2, Oktober 2012

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License