Authors:

FAQIH HASMURULLAH, I NYOMAN GEDE USTRIYANA, I GAA LIES ANGGRENI

Abstract:

“This study aimed to determine the pattern of marketing channels, marketing margin of each marketing channel of anthurium cut flowers in the village of Candikuning and problems faced by anthurium cut flowers farmers in marketing their products. Basic method of this research was descriptive qualitative and quantitative. The research area was taken purposively, that is, Candikuning Village, Baturiti Dustrict, Tabanan Ragency. The method to determine the sample of respondents used census method for farmers, because out of the farmers of anthurium cut flowers in the Village of Candikuning there were eight farmers and snowvall sampling for marketing agencies. The data ware taken either in the form of primary data and secondary data through interviewing, recording and observation. The research result showed that there were two patterns of anthurium cut flower marketing channels in Candikuning Village i.e., channel I : Farmers ? Village Collectors ? Retailer Trades ? Consumers, channel II : Farmers ? Retailer Trades ? Consumers. The highest marketing margin was in the first pattern i.e. IDR 3.000 per stalk, for the pattern II amounted to IDR 2.500 per stalk. The higest share received by the farmers was in the marketing pattern II i.e. 37,5%. The problems faced by anthurium cut flower farmers in marketing their products were the price of anthurium flowers in yhe faremr level was low.”

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PDF:

https://jurnal.harianregional.com/jaa/full-39246

Published

2018-04-29

How To Cite

HASMURULLAH, FAQIH; USTRIYANA, I NYOMAN GEDE; ANGGRENI, I GAA LIES. Analisis Saluran dan Margin Pemasaran Bunga Potong Anthurium di Desa Candikuning, Kecamatan Baturiti, Kabupaten Tabanan.Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], p. 182-191, apr. 2018. ISSN 2685-3809. Available at: https://ojs.unud.ac.id/index.php/JAA/article/view/39246. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JAA.2018.v07.i02.p01.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol.7, No.2, April 2018

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License