Authors:

EVA YUNITA, I MADE SUDARMA, IDA AYU LISTIA DEWI

Abstract:

“Determinants of Consumer Decisions in Consuming Sariwangi Dye Tea(Case Study on Tiara Dewata Consumer Group in Denpasar City) The consumers’ decision in purchasing Sariwangi tea bag products is affected byconsumer characteristics and marketing mix elements. These variables affect thebuying decision processes so as to produce a buying decision. This research wasconducted at supermarkets in Denpasar City with the aim to identify the factors thatplay a role in consumer decision to buy Sariwangi tea bags and analyze decisionprocesses of purchasing Sariwangi tea bags by consumers in Denpasar City. In thisresearch, the method used was descriptive-quantitative analysis method andqualitative-descriptive analysis. The results showed that all variables had a role to theconsumer’s decision to consume Sariwangi tea, the variable that had the greatest roleto the secondary factor was the social variable with the communality value of17.29%, while the individual variable with the communality value of 10.49% had thelowest role to the consumer’s decision to consume Sariwangi tea bags. Consideringthat the seven variables truly have a role to consumer decisions consuming Sariwangitea, then the producer should still pay attention to matters relating to these variables,especially social factors that have the most decisive role.”

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PDF:

https://jurnal.harianregional.com/jaa/full-35098

Published

2017-10-28

How To Cite

YUNITA, EVA; SUDARMA, I MADE; DEWI, IDA AYU LISTIA. Faktor Penentu Keputusan Konsumen dalam Mengkonsumsi Teh Celup Sariwangi (Studi Kasus pada Konsumen Tiara Dewata Group di Kota Denpasar).Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), [S.l.], p. 543-552, oct. 2017. ISSN 2685-3809. Available at: https://ojs.unud.ac.id/index.php/JAA/article/view/35098. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JAA.2017.v06.i04.p09.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol.6, No.4, Oktober 2017

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License