I Made Juniawan
Ni Made Oka Karini
Luh Gede Leli Kusuma Dewi
Based the bad environment of Kuta, such as narrow roads, traffic jam, and less of parking area, also less of security sector that happens to prevent crime like a terrorism, murder, or theft. Therefore, this research done to know how the characteristics of foreign tourist who come to Kuta, and whether the tourists still feel comfortable, with the negative impact that arising from tourism activities at Kuta.
The method of research using quantitative and qualitative descriptive, with Purposive Sampling as sampling technique, also Sampling Quota and Incidental Sampling as technique taking a sample. By utilize observation, questioners, and document study as method collecting of data. Characteristics of foreign tourists who come to Kuta beach dominated by male tourists with age 21-25 years.
Almost of tourists who visiting Kuta has the occupation as student or college. Where, 33% of tourists coming from Australia. Base on final systematic calculation, obtain the final result 3.66, which entered into good category. Therefore, if make a connecting the final result with the Table Interval Comfort Level Criteria, get the conclusion that perception the comfort of foreign tourists at Kuta beach Bali entered into comfortable category. There are factors that obtain greatest value that is Natural resources/climate, Relationship with local people, Beauty, Cleanness, and Relationship between the tourists.
Bali’s Kuta Beach has long been a popular destination for international tourists seeking sun, sand, and surf. However, despite its allure, the area faces various challenges, including congested roads, limited parking spaces, and concerns about safety and security. In this article, we delve into an in-depth analysis of the characteristics and comfort perception of foreign tourists visiting Kuta Beach.
By understanding these aspects, we can shed light on whether tourists still find the area comfortable amid the negative impacts associated with tourism activities. This research combines quantitative and qualitative methods to provide comprehensive insights into the topic.
To gain a better understanding of the tourists’ profile, a combination of purposive sampling, sampling quota, and incidental sampling techniques was employed. The data collection process involved observations, questionnaires, and document analysis.
The findings reveal that male tourists between the ages of 21 and 25 predominantly visit Kuta Beach. Notably, a significant portion of tourists originates from Australia, accounting for approximately 33% of the total visitors. Furthermore, many tourists visiting Kuta Beach identify as students or college attendees.
The research aimed to evaluate tourists’ comfort perception by considering various factors. Through systematic calculations, the study yielded a final comfort rating of 3.66, which falls within the “good” category. By comparing this rating with the criteria in the Comfort Level Interval Table, we can conclude that foreign tourists perceive Kuta Beach as a comfortable destination.
The factors that contributed significantly to this perception include the area’s natural resources and climate, the relationships established with local residents, the overall beauty and cleanliness, and the interactions among tourists themselves.
Understanding tourists’ comfort perception is crucial for tourism development and management in Kuta Beach. The findings highlight the importance of preserving the area’s natural resources and climate, as these elements significantly contribute to tourists’ comfort.
Furthermore, fostering positive relationships between tourists and local communities can enhance the overall experience and satisfaction levels. To ensure sustainable tourism growth, it is imperative to prioritize cleanliness and maintain a pristine environment that aligns with visitors’ expectations. By focusing on these key areas, tourism stakeholders can work towards creating a more comfortable and enjoyable experience for international tourists visiting Kuta Beach.
While Kuta Beach already holds a positive perception of comfort among international tourists, there are opportunities for further improvement. Enhancing infrastructure, such as widening roads and increasing parking facilities, can alleviate congestion issues and enhance tourists’ convenience. Moreover, strengthening security measures to prevent crimes, including terrorism, murder, or theft, is paramount to maintaining tourists’ trust and ensuring their continued comfort.
Last Updated on