ANALYSIS OF FACTORS AFFECTING PURCHASE INTENTION TO SALES OF FASHION PRODUCT THROUGH E-COMMERCE PLATFORMS IN BATAM CITY

Written by Abdur Rohim Alamsyah, Golan Hasan
on August 31, 2023

Authors:

Abdur Rohim Alamsyah, Golan Hasan

Abstract:

“The author conducted this study aimed to identify and analyze what factors can influence purchase intentions for fashion products on e-commerce platforms. In this case, the object of this study is the people who exist, especially in Batam City with an age range of 17 years and over who have the purchase intention to buy fashion products through an e-commerce platform. The independent variables used in this study are function values, social values, emotional values, price values ??and e-WOM. The dependent variable used is purchase intention with trust as a mediation. This study applies an explanatory method with a quantitative approach in collecting data and the technique used by the author is a purposive sampling technique with data analysis using the SmartPLS 3 software application. The results of this study identify the importance of price value, social value and e-WOM for a company in increasing trust in making purchase intentions for a product. If this trust is created, it will certainly bring up purchase intentions in consumers.”

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PDF:

https://jurnal.harianregional.com/eeb/full-92870

Published

2023-08-31

How To Cite

ALAMSYAH, Abdur Rohim; HASAN, Golan. ANALYSIS OF FACTORS AFFECTING PURCHASE INTENTION TO SALES OF FASHION PRODUCT THROUGH E-COMMERCE PLATFORMS IN BATAM CITY.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 1578-1593, aug. 2023. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/92870. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2023.v12.i08.p11.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.12.NO.08.TAHUN.2023

Section

Articles

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License