PENGARUH E-RECOVERY SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN E-CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING
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Authors:
Putri Puspita Dewi, Tri Sudarwanto
Abstract:
“This research aims to determine how much e-recovery service quality influences repurchase intention through e-customer satisfaction as an intervening variable for Shopee users at the State University of Surabaya. This study used a population of 150 active students and a sample of 108 respondents. Data collection using a questionnaire and data analysis using Partial Least Square (PLS) with the help of the SmartPLS application version 3.3.9. The results of the study prove that the direct relationship of e-recovery service quality is able to affect e-customer satisfaction with a value of 13,218 and the direct relationship of e-customer satisfaction is able to influence repurchase intention with a value of 8090, while the direct relationship of e-recovery service quality is not able to affect repurchase intention because it is only worth 0.285. However, in the indirect relationship, e-customer satisfaction has succeeded in being the perfect mediation for e-recovery service quality on repurchase intention with a value of 6,701. The results of this study can be used as a reference for students in learning activities and further research development.”
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PDF:
https://jurnal.harianregional.com/eeb/full-87282
Published
2022-08-15
How To Cite
DEWI, Putri Puspita; SUDARWANTO, Tri. PENGARUH E-RECOVERY SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN E-CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 989-999, aug. 2022. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/87282. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2022.v11.i08.p12.
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Issue
VOLUME.11.NO.08.TAHUN.2022
Section
Articles
Copyright
This work is licensed under a Creative Commons Attribution 4.0 International License
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