Authors:

Putri Sofiah Sari, Ni Nyoman Rsi Respati, Ni Nyoman Kerti Yasa

Abstract:

“The development of culinary industry in Indonesia is getting promising. One of business that focuses on selling beverages is a coffee shop. Coffee shop is a place that offers beverage with variety of coffees. Starbucks Reserve Dewata is a new innovation from Starbucks which was inaugurated in 2019 and became the largest Starbucks Outlet in Southesast Asia. It is intended for people who understad coffee and interest to try a deeper experience on enjoying coffee. This study aims to examine and explain the effect of experiential marketing, brand image, and price perception on customer satisfaction at Starbucks Reserve Dewata consumers. This research was conducted in Denpasar city with 150 respondents using Google forms questionnaire. Determination of the sample using a non-probability sampling model with purposive sampling technique. The data analyzed using multiple linear regression. The results of this research indicate that all hypotheses are accepted. Experiential marketing has a significant and positive effect on customer satisfaction. Brand image has a significant and positive effect on customer satisfaction. Price perception has a significant and positive effect on customer satisfaction”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/eeb/full-86933

Published

2023-02-20

How To Cite

SARI, Putri Sofiah; RESPATI, Ni Nyoman Rsi; YASA, Ni Nyoman Kerti. PENGARUH EXPERIENTIAL MARKETING, BRAND IMAGE, PRICE PERCEPTION TERHADAP CUSTOMER SATISFACTION PADA KONSUMEN STARBUCKS RESERVE DEWATA.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 327-336, feb. 2023. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/86933. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2023.v12.i02.p18.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.12.NO.02.TAHUN.2023

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License