Authors:

I Made Yoga Wiratama Putra, Ni Made Wulandari Kusumadewi

Abstract:

“Marketing performance is a measure of a company to find out consumer needs and build relationships with consumers to achieve organizational goals in achieving company profits. Every business venture has an interest in proving the performance achieved with the achievement standards that have been prepared and agreed upon within the organization. Standardization of performance measures becomes important as a guide to assess the performance of a business. This study aims to determine the role of competitive advantage in mediating the effect of market orientation on marketing performance (study on apparel SMEs in Denpasar). This study used a sample of 50 apparel SMEs in Denpasar City. The method used in this study is a survey method with a questionnaire technique and interviews with statistical analysis tools inferential path analysis. The results of this study indicate that market orientation has a positive and significant effect on the marketing performance of apparel SMEs in Denpasar City. Market orientation has a positive and significant impact on the competitive advantage of apparel SMEs in Denpasar City. Competitive advantage has a positive and significant impact on the marketing performance of apparel SMEs in Denpasar City. Competitive advantage is a variable mediating the influence of market orientation on the marketing performance of apparel SMEs in Denpasar City.”

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PDF:

https://jurnal.harianregional.com/eeb/full-86381

Published

2023-04-30

How To Cite

WIRATAMA PUTRA, I Made Yoga; WULANDARI KUSUMADEWI, Ni Made. PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 733-741, apr. 2023. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/86381. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2023.v12.i04.p14.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.12.NO.04.TAHUN.2023

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License